When David beats Goliath: Petric says we have the best business LN

 

If you’re part of the local IT sandbox and even mildly flirt with posting on business networks, you know who Dragan Petric is. Well, this week the undisputed ruler of the Croatian LinkedIn ether held his long-awaited masterclass, where he showed a packed room of information-hungry attendees how to ride LN algorithms more successfully in the coming year.

Some things have changed; others haven’t. For security reasons, we won’t go into the details of his analysis – the sensei will share what he wants, when and to what extent -but what we can say is that the guidelines he gave the audience are worth paying attention to.

The second reason we’re celebrating—because good data and knowing what to do with it always come first – is that TIS’s approach to networks has officially been named one of the best IT practices in Croatia for “LinkedIn-ing.” In a ring where unicorns rule and Goliath usually swallows David whole, authentic propaganda still, fortunately, has a place.

Now. How we caught his eye is perhaps even more interesting.

TIS is one of the oldest Croatian IT companies. We remember the Croatian Silicon Valley back when it was still thriving in Dugave. We built the infrastructure that carries the entire domestic payment traffic. We contributed to a range of products used daily by millions of people. We introduced the euro in two countries. We implemented instant payments for the largest domestic banks and, most recently, some in neighbouring markets. Financial institutions across the region recognize us as the go-to partner for digital identity. We’ve just wrapped up a massive project for Generali Investments. NDAs usually prevent us from bragging about the work we do for governments (yes, more than one), but you’ll have to take our word for it that we’ve been a reliable partner to several international public institutions for a long time.

Things are picking up speed. We’ve been playing with AI technologies since the late ’90s. We’ve been developing toys in (proto)cloud just as long. We invest continuously in research and don’t blindly chase trends. We know every boomerang eventually comes back.

SENDD is one of them. Our AI for detecting neurodevelopmental deviations in infants—developed with our partners at Poliklinika Sabol (the service is available in their offering) – caught Petric’s attention before it became commercially available. Before it swept the top innovation awards. Nearly three years later, it’s still the post that generated the highest traffic.