Can artificial intelligence (AI) truly redefine the way customer support technicians use the technical manuals available to them? I believe it can. The transformation of traditional documents, once designed as static catalogs or dry instructions, into dynamic, intelligent assistants is no longer something we can only see in sci-fi films; it's a new reality that is gradually but surely transforming this industry.

In corporate-focused texts, it’s common to highlight an employee as the company’s "good spirit." Thanks to employer branding and social media, we’ve seen and heard countless such stories. The problem is that these narratives often feel forced, shallow, and reduced to empty promotional constructs that lack genuine soul. But fear not—this will not be one of those stories, nor could it be, no matter how hard we tried.